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http://www.makeuseof.com/tag/3-ways-twitter-information-overload
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For nearly every news organization, Twitter has become a regular part of the daily news outreach. But there are questions about how those organizations actually use the technology: How often do they tweet? What kind of news do they distribute? To what extent is Twitter used as a new reporting tool or as a mechanism for gathering insights from followers?
http://www.journalism.org/analysis_re..._mainstream_media_outlets_use_twitter
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After studying thousands of tweets, researcher Dan Zarrella identified factors that tend to lead to the highest click-through rates on tweeted links. Among them: Write between 120 and 130 characters, place links about a quarter of the way through the tweet (not always at the end) and tweet only once or twice an hour. Links in retweets also are more likely to be clicked on, he said. Zarrella echoes other recent research claims that tweets are more effective when using more verbs and when posted on evenings or weekends.
http://www.poynter.org/latest-news/me...se-click-through-rates-on-your-tweets
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http://www.mediabistro.com/alltwitter/48-twitter-lessons_b19251
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Melody Joy Kramer is the sole web producer at NPR’s Fresh Air. The show’s growth on the web and social media is eclipsing others on public radio.
http://www.niemanlab.org/2012/04/meet...prs-fresh-air-and-its-not-terry-gross
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http://blogs.constantcontact.com/prod...ook-dumb-on-twitter/?RMC=PM_CS_ALL%20
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