Jump Start Your Business Brain - by Doug Hall

Unusually Placid Doug Hall

Jump Start Business - Doug Hall - Entertaining and provides a great, easy-to-remember model for evaluating a business idea, product, or service. At Hall's consulting firm at Eureka! Ranch, he offers workshops that focus on answering the following three questions: What is your product's...

  1. Overt Benefit
  2. Real Reason to Believe
  3. Dramatic Difference

BTW, Hall was a judge in the first season of American Inventor.

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