Jump Start Business - Doug Hall - Entertaining and provides a great, easy-to-remember model for evaluating a business idea, product, or service. At Hall's consulting firm at Eureka! Ranch, he offers workshops that focus on answering the following three questions: What is your product's...
- Overt Benefit
- Real Reason to Believe
- Dramatic Difference
BTW, Hall was a judge in the first season of American Inventor.