Soccer Kid - Totally cute video I found on YouTube titled Soccer Kid. Works in any language. No translation required...

The video is an ad for Stratos candy bars. Glad the brand itself only makes an appearance at the end.

Clever, well-done production, though I'm not sure it works so well as an ad. I suppose the advertiser's goal is to slip in their brand or product at the ad's emotional peak--to create that association in the viewer.

Certainly worked well for those tear-jerker Hallmark card commercials. I still love those. But I don't think it works so well here. The peak isn't strong or precisely timed...Though they did get me to view the thing again to remember what they were selling -- I couldn't remember after the first viewing....

Does that make me a sucker?

Of course.

Related Posts