Clever, well-done production, though I'm not sure it works so well as an ad. I suppose the advertiser's goal is to slip in their brand or product at the ad's emotional peak--to create that association in the viewer.
Certainly worked well for those tear-jerker Hallmark card commercials. I still love those. But I don't think it works so well here. The peak isn't strong or precisely timed...Though they did get me to view the thing again to remember what they were selling -- I couldn't remember after the first viewing....
Does that make me a sucker?