Soccer Kid - Totally cute video I found on YouTube titled Soccer Kid. Works in any language. No translation required...

(:youtube bggFBWn7YoI:)

The video is an ad for Stratos candy bars. Glad the brand itself only makes an appearance at the end.

Clever, well-done production, though I'm not sure it works so well as an ad. I suppose the advertiser's goal is to slip in their brand or product at the ad's emotional peak--to create that association in the viewer.

Certainly worked well for those tear-jerker Hallmark card commercials. I still love those. But I don't think it works so well here. The peak isn't strong or precisely timed...Though they did get me to view the thing again to remember what they were selling -- I couldn't remember after the first viewing....

Does that make me a sucker?

Of course.

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