Attach:wisdomtreelogo.gif Δ Wisdom Tree Exchange Traded Funds - This company offers Exchange Traded Funds (ETFs) that are guided by the theory that stocks of high dividend yield companies perform better over time than other stocks. Jeremy Siegel, who wrote the extremely well repected Stocks for the Long Run is some kind of partner in Wisdom Tree. He's written an article highlighting the Wisdom Tree's philosophy: Noisy Market Hypothesis
The main idea seems to be that stock prices are the default measure of a company's value. However, the stock price is bounces around for no fundamental reason, which means the stock price is full or "noise." Other measures, like earnings can also be manipulated, thus are also full of noise. However, dividends are solid, stable, can't be manipulated or hidden. Such a measure has less noise. So the fund is founded on the idea that if you can remove the noise, you can spot value. Right now it focuses on dividend (or dividend yield) as an indicator of value, though other screening measures are applied as well. Worth looking into.
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