Literacy. At any age. Is a good thing. Nearly 95 percent of this video tells the story of an older man who decides to learn how to read. Nicely edited scenes reveal the effort he puts in and the support he receives on his journey. His motivation is revealed in a poignant ending, and that feeds nicely into why it is an ad. Bell’s Scotch is featured as part of the celebration. Even so, I was a little welled-up by the finish. 😥

South African Ad Promotes Literacy & Bell’s Scotch

Photo by Anemone123

Categories: Videos

Decaf

Curator of whatever tickles my neurons. "Most problems are created not by circumstances but by a particular perception of them." ~ Edward de Bono "Play is the highest form of research." ~ Albert Einstein "All models are wrong; some models are useful." ~ George Box