Words
Dove ad campaign would find parent company Unilever sexist
My former employer, Razorfish (now SapientRazorfish), won a digital marketing award for a fascinating ad/social media campaign they did for Dove, a subsidiary of Unilever. (more…)
Videos
An enemy is one whose story we have not heard – Heineken ad as evidence
This Heineken ad is brilliant. Titled “World’s Apart” and produced for the #OpenYourWorld campgain, I unreservedly declare it worth your time to watch to the end. It’s a beautiful statement about humanity. (more…)
Words 
Nearly 20 minutes of a 60 minute TV program are commercials
Photo by Dan Rockwell
This fact boggles my mind:
Nearly 20 minutes of almost every hour of TV programming is commercials.
Put another way:
Nearly a third of my TV viewing time is commercials.
It drives me away from network and cable television programming and toward pay sites like Netflix and Amazon Prime.
It’s not that the advertisers sponsoring these programs don’t deserve the money.
The advertisers simply don’t deserve so much of my time.
Videos
South African TV ad “The Reader” promotes literacy & scotch
Literacy. At any age. Is a good thing. Nearly 95 percent of this video tells the story of an older man who decides to learn how to read. Nicely edited scenes reveal the effort he puts in and the support he receives on his journey. His motivation is revealed in a poignant ending, and that feeds nicely into why it is an ad. Bell’s Scotch is featured as part of the celebration. Even so, I was a little welled-up by the finish. 😥 (more…)
Videos
Honest cable company video advertisement
Honest advertisement for the cable company. In related news, Comcast is one of the least trusted companies in America. Source
Videos
London 2012 Paralympics – Very cool video ad
Very cool video ad for the 2012 London Paralympics. These are some tough athletes. Video: London 2012 Paralympics: Channel 4 launches Paralympic Games advert – Telegraph.
Videos
Smoking kid ~ Ogilvy ad
Smoking kid ad from Ogilvy ~ Nice to see the “mad men” and women of Ogilvy (Thailand) put their creative energies into something for the public good. (more…)
Videos
Shooting (at) your boss with AK-47 ~ SFW
UPDATE: Watched the video a couple more times, and doubt the shooter used three round burst setting–just had a fast trigger finger…Still, really dumb thing to do.
Shooting at boss with AK-47 ~ I assume this is real, but who knows. The employee appears to shoot at his boss with an AK-47 in a three shot burst, which I believe is a setting for the rifle and inherently difficult to control.
The boss is protected behind his company’s product—bullet-resistant/bullet-proof safety glass—and a steel plate below the glass. The glass is a huge safety concern, but so is the employee’s aim and the very real possibility of a ricochet hitting the employee, boss, or spectators. Aside from this being an inherently stupid & dangerous demo, setting the rifle to a three shot burst (and having a concrete backstop so close to people) is totally wacko.
On the other hand, it does prove the point–the glass will stop AK-47 rounds.
(more…)
Videos
Euell Gibbons ~ Grape Nuts Commercial
I remember seeing this commercial for Post Grape Nuts with Euell Gibbons when I was a kid–and the Saturday Night Live parodies, which I unfortunately couldn’t find on YouTube ~ “Did you know bicycle seats are edible?”
(more…)
Photos
Clever Tampax Ad ~ When Swimming with Sharks
I know, I should be ashamed. But I thought this was a clever ad…if in poor taste—No pun intended!…I’m going to hell. Via Ads of the World