anti-pollution ad with teary Indian

Guess who funded the famous anti-pollution ad w/ “crying Indian”

Remember the 1971 ad with the American Indian shedding a tear after witnessing the results of littering and pollution? You’d never guess, but that ad was funded by beverage makers like Anheuser-Busch, PepsiCo, and Coca-Cola. Why? Because in the 1960’s these businesses were trying to shift away from reusable containers like glass soda bottles to single-use containers like aluminum cans and plastic bottles. (more…)