Journalism is printing what someone else does not want printed. everything else is public relations.
~ George Orwell (misattributed)
The quote has taken on many forms, but appears to originate with Alfred Harmsworth, 1st Viscount Northcliffe (1865 – 1922):
News is what people do not want you to print. All the rest is advertising.
~ Alfred Harmsworth, 1st Viscount Northcliffe (1865 – 1922)
News magnate William Randolph Hearst is cited as saying something very similar:
News is something somebody doesn’t want printed; all else is advertising.
~ William Randolph Hearst
And still other variations exist, but one I particularly like is from Bill Moyers:
As one of my mentors said, “News is what people want to keep hidden; everything else is publicity.”
~ Bill Moyers
And one more from an Argentinian journalist:
“Journalism is to spread what someone does not want you to know; the rest is propaganda.”
Horacio Verbitsky, Argentinian journalist
Nothing is as it seems…Who said that?