• 00:00 Act first, then let it guide your thinking and planning.
• 00:29 Order matters in innovative thinking; start with desirability before feasibility and viability.
• 03:59 Anchor your idea in a simple framework to encourage innovation and focus on the process.
• 05:33 Deal with egotistical tendencies in a team by focusing on moving things forward, not judging ideas.
• 07:37 Importance of low resolution: Use basic prototypes to invite feedback and increase team participation.

Empathize
Define problem
Ideation
Prototype
Test user
Feedback

All design is redesign.

Stanford researchers found that walking boosts creative inspiration. They examined creativity levels of people while they walked versus while they sat. A person's creative output increased by an average of 60 percent when walking.

Having time for private reflection AND time to interact w/ other group members appears to increase creative output over either approach in isolation.

I think key to this is that group members feel comfortable to share their ideas, good and bad. Increase that comfort level, and I bet you'd increase the cognitive diversity of the group. Bad ideas are often stepping stones to better ideas, but we don't get those stepping stones if people are afraid to share. Perhaps making it a game of group interaction: Give a prize for worst idea, and more of those

"bad" ideas will at least be shared w/ group and become the seeds to other ideas. </rant>

See how some ideas are just crazy enough to work.

“The reason it works is because empathizing, or thinking about someone in an emotional way, leads to more cognitive flexibility,” says professor Kelly Herd.

What a dear man...His brother Jerry died today. Rest in peace.