00:00 📚 Great stories like "Lord of the Rings," "1984," and "Pride and Prejudice" endure because they convey a deep, underlying message that the author cares about.
01:56 📝 Authors often write with a sense of partisanship and a desire to expose truths or injustices, driving them to create meaningful stories.
03:21 🌍 Great authors embed important messages in their works that reflect their worldview, values, and a desire for readers to change or see the world differently.
06:15 💡 The "non negotiable" is the transformative message an author wants readers to internalize by the end of their book, making them see the world and themselves in a new light.
07:14 ❓ To discover your non negotiable, consider what causes the most pain in the world, what you wish everyone understood, what you would die for, and the one change you want to make in the reader.
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- https://www.youtube.com/watch?v=WgsDLCqu9AM
